If you plan to use your website to get leads and clients, then it is important for you to track and analyze your website. You may be spending a lot of time and effort in creating content, but if you are not tracking the results, you really need to reconsider that. “You can’t improve what…

If you are a coach, chances are that you are a solopreneur. While that is an amazingly liberating experience and many people cherish the no-strings-attached business model, let’s face it, it can often get pretty challenging. At this point, you start contemplating the idea of getting some additional help, an assistant, a secretary, or a…

While I was racing around the hospitals and sanitizing my hands like a dozen times a day, I could see the markets crashing, economies coming to a grinding halt, and the common man looking with bewilderment at the governments – hoping for some answers and assurances. Which never came…  This was back in April 2020….

In one word – ‘will‘. Marketers can do this if they have the sheer will to do it 🙂 LoL, too idealistic for the big bad world I know ;). I just wanted to have an easy and inspiring beginning so you don’t run away. Also, If you think about it, I am not totally…

Let us get this straight. Marketing for a business DOES NOT mean throwing out a bunch of advertisements on 10 different platforms.  It is basically to ensure that a business gets a positive ROAS (Return On Ad Spend).  That is to say that when a business invests ‘X’ amount on marketing, it should generate ‘X…

What if I told you that I am launching a product which is going to be half the price of existing competition and something which umpteen surveys have proved to be a big necessity. If I actually deliver what I’ve promised, wouldn’t you expect it to be a hit? A grand success? Well, remember nano?…

A question that most business owners have to deal with. It is the eventual goal of any business – to expand. Nkem Paul, a business consultant and strategist rightly put it when he said “For Business and life, if you are not experiencing growth, you’re possibly dying.” Nkem Paul But in order to achieve growth,…